How to use ADWORD to make your blog a success

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Search engines are a good way to bring free traffic to your website but most of the pages of your blog not have enough page rank in search engines like, Google and Yahoo. So what ever the keywords you add, these pages will never come to the top of a search result.So I suggest an easy way to bring traffic to your site through pay-per click advertising (PPC)

Google Adwords is one of the most prominent among PPC. Another one is Yahoo Search Marketing.

Advantages of PPC by Google Adwords:

This is ideal for those who have marketing blogs, business blogs and who want to be famous within a short period of time.
Most websites and blogs are now following PPC because is it one of the most competitive method of promoting a website or a blog.
Your ads are displayed in the search engines according to what people are searching in search engines i.e. You will get more TARGETED visitors to your site.
You pay only for visitors that come to your site
You pay a certain amount "per click" on your ad. If nobody clicks on your ad, no need for you to pay.

AdWords offers two ways to target ads as given below

Keywords targeting

Keyword targeting in which advertisers select keywords that can trigger their ads to appear on Google search pages and on the Google content network.

Placements targeting

Placement can be an entire website, or it can be a subset of pages or ad units on a site, as defined by site's publisher. Placement targeting allows advertisers to choose individual sites in the Google content network where they'd like their ads to appear.

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Setting up your AdWords account

Type www.adwords.com in your browser The page will look like this and you may click on the "Click to Begin" button to get started.

The next screen will give you an option between two types of accounts Starter and Standard. We are a beginner and just select Starter Edition. If you already have a webpage( hopes that most of us will select that) then click on “I have a webpage” and Continue

Now we will reach page as given here . First of all you need to build a webpage for your ad. Provide Basic information and all other relevant details and continue

Here we will reach a page that shows what forms of payment your business accept through your blog or website. This is an optional one. If your blog is a service oriented one, then you can Continue without this option.

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You may specify the operating hours of your business or just click “I prefer not to specify operating hours”

You can give a small description about your business in the next step.

Choose a layout and continue

You may preview your ad clip_image010 webpage here. Or just continue

Now the screen will look like this.

Now you had to create the Ad. Here you had to target your ad, by selecting the customer location and language of the ad.

Here you will create or write your ad. You had to give the name of your website or blog and then create Text ads. All text ads contain a title, two lines of description and a URL. So describe your business so that visitors are get attracted to your blog or website, I mean love at first sight.

The most important part of ad writing is keyword choosing. Here you may choose and display the best keywords

Here select a currency to pay for your ads and select a budget also.

If you need some extra help from Adwords maximisation team, then click on both tabs and continue.

Now create your account by selecting the type of account you want to operate with Adwords.

Finally Click on create account

When the signup is correct, then the final page will look like this. An email from google also will come to your mail to verify the email id and to provide billing information.